Racer Dining's Journey to Success: Winning the National Intern Doritos Campaign

First try! It was nice to win one of the most prestigious things in my life so early in my career.

Introduction:

In the highly competitive world of dining programs, Racer Dining, a prominent Sodexo dining establishment, defied all odds and clinched a remarkable seventh-place finish in the prestigious National Intern Doritos Campaign. This extraordinary achievement not only highlighted our exceptional culinary skills but also showcased our ability to effectively market our dining program amidst tough competition. Let's delve deeper into the compelling story of how I achieved this momentous victory.

Setting the Stage:

Racer Dining, located in Kentucky, offers a unique approach to dining experiences, combining innovation, quality, and the passion for delivering exceptional food to visitors. Meticulously managed and operated by a dedicated team, Racer Dining had earned a remarkable reputation for our intern community for our dedication, creative promotions, and unwavering commitment to customer satisfaction.

Entering the National Intern Doritos Campaign:

With the ultimate goal of gaining widespread recognition and catapulting Racer Dining to new heights, I decided to participate in the highly prestigious National Intern Doritos Campaign. The campaign served as an unprecedented opportunity to promote our dining program and ultimately secure a prominent position in the nationwide culinary landscape.

Preparation and Strategy:

Recognizing the fierce competition I would face in the campaign, We devised a comprehensive plan to showcase our creativity and culinary expertise. Extensive brainstorming sessions led us to create mouthwatering dishes that expertly integrated Doritos, ensuring the flavors shone through while maintaining high-quality standards. Each dish underwent a rigorous testing process to ensure perfection.

Building a Strong Marketing Campaign:

In addition to perfecting our culinary creations, I focused heavily on building a robust marketing campaign that would attract attention and garner excitement. We ensured our social media presence was vibrant and engaging, regularly posting intriguing behind-the-scenes images and interactive content to entice our target audience. We created engaging videos, featuring employees passionately explaining their inspiration behind each dish, and how Doritos played a vital role in elevating the dining experience.

Emphasizing Community Engagement:

Understanding that community support would play a crucial role in our success, I actively engaged with our loyal customer base. We hosted tasting events, invited feedback from students, and encouraged S.G.A collaboration to enhance the overall dining experience. By forging strong relationships with the community, we established a solid fan base that would later become invaluable in securing an impressive finish in the contest.

Securing Seventh Place:

Throughout the competition, I constantly innovated, introducing new Doritos-inspired menu items and incorporating valuable feedback from customers. Combining our culinary prowess with our well-executed marketing campaign, we successfully captured the attention of both local and national audiences. Our mouthwatering dishes, eye-catching promotions, and creative marketing strategies were recognized by the judges, earning Racer Dining a remarkable seventh-place finish in the National Intern Doritos Campaign.

Legacy and Future Endeavors:

Placing seventh in a national competition was merely the beginning for me. Armed with a newfound recognition and reputation, I aimed to continue pushing culinary boundaries, creating exceptional dining experiences, and constantly engaging and listening to our ever-growing customer base. This accomplishment has not only solidified me, but showed that the dining program as a force to be reckoned with but has also opened up doors for future opportunities, collaborations, and industry recognition.

Conclusion:

Racer Dining's Marketing team's extraordinary journey through the National Intern Doritos Campaign exemplifies the power of innovation, dedication, and teamwork in achieving remarkable success. Placing seventh among fierce competition not only validates our culinary prowess but had put us in the spotlight as a leading dining program. My commitment to excellence, community engagement, and creative marketing has undoubtedly laid the foundation for a bright future that promises to bring more distinctive culinary experiences to our guests.

Special Thanks to Sam Doran (Marketing Coordinator) and David Blank (Operations Intern)